Is this interesting: what is the investing in shares a company equate to an entitlement of ownership over the company you have invested in. A person who buys a portion of a capital, becomes a shareholder and as such is entitled to a share of the profits. Shares that are bought in a listed entity are able to be traded on the stock exchange they are quoted. This can be done for many reasons such as to make your investment liquid, to swap into another product or company, or to realise a capital gain on the sale of the share as the market price is higher than the price you paid for the product.Different financial products have different characteristics, volatility and are affected by different economic circumstances. To minimise risk and maximise return, diversification of products is essential to achieving a return on your portfolio as close as possible to your target. In order to diversify your investment portfolio, you will probably have part of your money invested in the share market. Shares can be purchased directly through a broker or as part of a managed fund. Some listed companies in many sectors from retail and hospitality/entertainment to financial services, offer generous discounts to shareholders when they buy goods or services from the companies or their subsidiaries. In most cases a minimum parcel of shares need to be held to qualify for these benefits. Other benefits can arise through the different tax incentives offered by companies. These can come in the form of imputation credits from companies and other tax benefits offered by start-up industries, RD intensive industries and pooled development funds. All these create a product that both has a secondary market to keep liquid as well as paying out larger revenue streams when compared to your tax bracket. Saint-Petersburg, Russian Federation?